"Synchronica Has a Compelling Solution That Enhances Ogo's Value"

Interview with Tal Raeside, Vice President, Marketing & Strategic Development, IXI Mobile Inc. About the Licensing Deal with Synchronica and the Mass Market Appeal of Ogo

Interview led by mobile messaging specialist Denis Davies on June 6, 2006

Why did you decide to approach Synchronica for their solution?

Synchronica has a compelling solution that enhances Ogo's value, and we are excited to be working with them.

What impact do you expect the improved solution to have on sales / partnerships?

We expect the joint solution to be very appealing to potential customers and help drive increased sales.

For what reasons do you require both telcos and ISPs to become customers before launch is possible?

IXI's customers are mobile operators, MVNOs and ISPs (each customer is independent and is not required with any other customer for an Ogo launch). These constituents have strong customer relationships and are looking to Ogo to increase mobile data usage.

I understand you are targeting a mass market audience via a low price point - but within this you must have some more specific demographics. What are these? How do you plan to reach them? And for what reasons will they become customers?

Ogo appeals to the mass market with its compelling design, application set, simplicity and affordability. This mass market group is comprised of several sub-segments including mobile youth and small businesses. These users have few mobile messaging options, and Ogo fills the need for an optimised, affordable mobile solution.

For what reasons would businesses opt for the Ogo ahead of a BlackBerry device?

Ogo offers business users a compelling solution for mobile email and messaging. Ogo provides a robust email and messaging experience including access to up to five email accounts, at a fraction of the cost of many other mobile solutions. RIM, the market leader in mobile email with its BlackBerry product line, has only five million mobile email subscribers out of a cellular market of 2.2 billion and roughly 700 million email users worldwide.

Given that the Ogo supports VoIP and IM - both potentially damaging to telco's revenues - are operators reluctant to promote / support the device?

Mobile operators realize that traditional revenue sources including voice, SMS, ringtones and downloads, are no longer growth drivers. These operators are very excited about launching Ogo as a new mobile data enhancing solution.

How many further launches can we expect soon? Are you able to give any details?

We are unable to provide forward looking statements regarding future launches.

Are you able to provide me with any usage figures?

We are unable to disclose specific usage figures but we can reveal that Ogo users are active mobile messaging users. For example, Ogo IM usage significantly outpaces desktop IM usage. Ogo has been launched in several countries including the U.S., Switzerland, Turkey and Germany, and IXI recently announced Ogo's entrée into the Latin American market, with Uruguay as the first launch country.

About IXI Mobile

IXI Mobile, Inc. offers solutions that bring innovative, data-centric mobile devices and services to the mass market. IXI Mobile's Ogo devices are designed to improve the mobile user experience and increase mobile voice and data usage. The company provides a turn-key solution to mobile operators and internet service providers worldwide to launch and support Ogo products. IXI Mobile is headquartered in Redwood City, California, and has research and development facilities in Israel and Romania. IXI Mobile also maintains regional sales offices. For more information on IXI Mobile, please visit www.ixi.com

On February 28, 2006, IXI Mobile and Israel Technology Acquisition Corporation (ITAC) (OTCBB: ISLTU.OB, ISLT.OB, ISLTW.OB) entered into a definitive agreement pursuant to which a wholly owned subsidiary of ITAC would merge with and into IXI Mobile, with IXI Mobile surviving the merger and becoming a wholly owned subsidiary of ITAC. Upon consummation of the merger, ITAC will change its name to IXI Mobile, Inc. and IXI Mobile will change its name to IXI Mobile (USA), Inc.

About Ogo

The Ogo family of devices delivers popular applications including email, instant messaging, SMS, RSS, voice and web browsing on optimized, easy-to-use handheld devices for a true on-the-go mobile messaging experience. Ogo was launched in the United States by AT&T Wireless (now Cingular Wireless), Switzerland by Swisscom Mobile, Turkey by e-kolay.net., and Germany by 1&1. More information on Ogo is available at www.ogo.com

About Synchronica

Synchronica plc develops and markets synchronization and device management solutions for mobile operators, device manufacturers, and enterprises. Its product portfolio ranges from data synchronization (DS) to device management (DM), and firmware updates over the air (FOTA). Products include the mobile device management product set Mobile Manager Suite and the push email and synchronization solution Mobile Gateway. Headquartered in the U.K., with a development center in Germany and presences in the USA, Hong Kong, and Dubai. Synchronica plc is a public company traded on the AIM list of the London Stock Exchange (SYNC.LN). More information is available at www.synchronica.com

For more information, please contact:

Nicole Meissner
Chief Marketing Officer
Tel.: +44 1892 552 780
Mobile: +44 7977 256 412
Fax: +44 1892 552 721
nicole.meissner@synchronica.com