Synchronica Wins Gold in 2006 MarCom Creative Awards Competition

Television Placement for 'Synchronica Mobile Manager Screaming Cell Phone' Campaign Honored

Tunbridge Wells, December 27, 2006. - Synchronica plc, international provider of robust mobile synchronization and device management solutions, has been selected as a Gold Award winner in this year's 2006 MarCom Creative Awards. The MarCom Creative Awards is an international awards competition that recognizes outstanding achievement by marketing and communication professionals.

"We are thrilled to be honored by MarCom Creative Awards and receive industry validation for the communications and marketing programs around our Synchronica Mobile Manager mobile device management software", said Nicole Meissner, CMO of Synchronica. "Our carefully crafted communications strategies continue to elevate the visibility of our innovative synchronization and device management solutions around the world."

Synchronica received the Gold Award in the category of Television Placement for Synchronica's Mobile Manager screaming cell phone campaign. The winning WTTG - Fox 5, Washington, D.C. news placement created significant buzz for U.K.-based Synchronica that resulted in a dramatic rise in product interest and awareness.

MarCom Creative Awards is administered and judged by the Association of Marketing and Communication Professionals. The international organization consists of several thousand marketing, communication, advertising, public relations, media production and free-lance professionals. The Association oversees awards and recognition programs, provides judges and sets standards for excellence.

More information about the award

About Synchronica

Synchronica plc develops and markets synchronization and device management solutions for mobile operators, device manufacturers, and enterprises. Its product portfolio ranges from data synchronization (DS) to device management (DM), and firmware updates over the air (FOTA). Products include the mobile device management product set Mobile Manager Suite and the push email and synchronization solution Mobile Gateway. Headquartered in the U.K., with a development center in Germany and presences in the USA, Hong Kong, and Dubai. Synchronica plc is a public company traded on the AIM list of the London Stock Exchange (SYNC.LN). More information is available at www.synchronica.com

For more information, please contact:

Nicole Meissner
Chief Marketing Officer
Tel.: +44 1892 552 780
Mobile: +44 7977 256 412
Fax: +44 1892 552 721
nicole.meissner@synchronica.com