How the iPhone Is Suiting Up for Work

By Carsten Brinkschulte, CEO of Synchronica

The rapid take-up of our free email trial by iPhone users that wanted to synchronize with Microsoft Exchange before Apple provided this service, demonstrated that there was a strong demand to take consumer devices into the corporate environment. It was only a matter of time before Apple recognized this potential and provided native support for Microsoft Exchange.

However, the proprietary Microsoft ActiveSync technology licensed by Apple is limited to Microsoft Exchange on the server side while Synchronica Mobile Gateway connects to many other services, such as Lotus Notes, Gmail, and others.

With the availability of the iPhone SDK, Synchronica now has the opportunity to provide a SyncML client for the Apple iPhone, adding industry-standard calendar and contact synchronization for the iPhone via Mobile Gateway.

Finally, we should not forget that the smartphone market still represents only a small percentage of the global market. Apple is targeting to ship ten million devices within the next twelve months while industry analysts expect the mobile phone industry to ship more than 1.2 billion devices in the same period.

Synchronica Mobile Gateway is designed to support all mobile phones, smartphones and mass market feature phones, and has the potential to deliver mobile email and synchronization services to more than 1.5 billion phones worldwide.

About Mobile Gateway

Synchronica's Mobile Gateway 4.0 provides push email and synchronization to consumers and business users on any handset without requiring additional client software. The multi-protocol solution combines industry-standard LEMONADE and OMA EMN push email with Email to SMS, WAP Push, and Email to MMS to provide the best possible user experience from high-end smartphones to entry-level devices. Address book and calendar synchronization using SyncML completes the service offering for business users, as well as consumers. Serving consumers and prosumers, Mobile Gateway includes back-end support for POP3 and IMAP mailboxes, connecting to popular services, such as AOL or Gmail. Business mailboxes supported include Microsoft Exchange, IBM Lotus Domino, and Sun Java Communications Suite. Realtime RSS feeds connect users to newsfeeds and deliver social networking updates.

About Synchronica

Synchronica plc is a global innovator in next-generation mobile messaging technologies. Its flagship product, Unity, been chosen by more than 100 of the world's leading mobile operators and OEMs to power their own-branded push email, instant messaging, and social networking services.

With leading features such as Unified Messaging, Geo Socialization, and RCS as a Service, Unity connects to any mobile device - from the most basic mobile phone, to high-end tablets - providing customers with a strong foundation on which to achieve market differentiation, diversified revenue streams, and reduced churn.

Headquartered in the United Kingdom, Synchronica maintains global research and development centres in Canada, Germany, India, and the Philippines. Synchronica's shares trade on the London Stock Exchange AIM market (SYNC) and the Venture Exchange of the Toronto Stock Exchange (SYN).

For more information please visit www.synchronica.com or follow Synchronica on Twitter: @SynchronicaPLC.

For more information, please contact:

David Clark
Tel.: +44 1892 5527 20
Fax: +44 1892 5527 21
david.clark@synchronica.com