Synchronica Wins Additional Award

Synchronization Pioneer Wins European Seal of e-Excellence for Mobile Email

Hannover, Royal Tunbridge Wells, March 10, 2008. - Synchronica plc, international provider of mobile email and synchronization solutions, has once again won the Silver European Seal of e-Excellence Award. The jury, consisting of senior executives from European multimedia associations, honored Synchronica for its successful communication strategy to make mobile email attractive to the mass market. The award was presented at the CeBIT fair in Hannover, Germany.

The European Multimedia Award Seal of e-Excellence, given by the European Multimedia Forum (EMF), rewards ebusiness companies that have an excellent track record in applications, technologies, and services, as well as using innovative marketing.

This year, the jury honored Synchronica's Mobile Gateway and Mobile Backup that are based on the dominant open industry standards Push IMAP (LEMONADE) and SyncML (OMA DS). By developing products that support these open standards, Synchronica enables mobile email, contact and calendar synchronization, and backup and restore services on the widest range of mobile devices in use worldwide. This allows the company to make mobile email services more accessible and attractive to the mass market.

"Using our products, all mobile phone users can receive push email and backup and restore their contacts, not just those with expensive devices", says Nicole Meissner, Synchronica's CMO. "We are particularly interested to enable mobile email for consumers in emerging markets, such as India, Africa, and the Middle East where limited copper infrastructure means that many people have to travel to internet cafes to send and receive emails. In these countries, mass market mobile email is the way forward."

More information about the award
More information about European Multimedia Forum (EMF)

About Synchronica

Synchronica plc develops and markets industry-standard mobile email and synchronization solutions that work with the built-in email and synchronization clients of 1.5 billion mobile devices. The new email-to-SMS conversion brings mobile email to every mobile phone on the planet. Mobile operators, device manufacturers, and service providers in emerging and developed markets use Synchronica products to offer mobile email, PIM synchronization, and backup and restore services to their consumer and corporate customer base. Products include the push email and synchronization solution Mobile Gateway and the mass market device backup solution Mobile Backup. The headquarter is in England, the development center in Germany. With presences in the USA, Hong Kong, and Dubai. Synchronica plc is a public company traded on the AIM list of the London Stock Exchange (SYNC). More information is available at www.synchronica.com

For more information, please contact:

David Clark
Tel.: +44 1892 5527 20
Fax: +44 1892 5527 21
david.clark@synchronica.com