
Synchronica Wins Breakthrough Contract for Mobile Gateway in China
Landmark Agreement with a Leading Chinese Handset Manufacturer Gives Synchronica Access to the World's Largest Mobile Market
Royal Tunbridge Wells, June 5, 2008. - Synchronica plc (AIM: SYNC.LN), the mobile email and synchronization specialist, is pleased to announce a worldwide licensing agreement with a leading Chinese consumer electronics and handset manufacturer for its award-winning push email and synchronization software Mobile Gateway. Synchronica will receive a revenue share of 20 percent of all revenues earned by the manufacturer for the service, with a minimum of USD 1 per handset per year.
The manufacturer plans to offer Synchronica Mobile Gateway as an application service provider (ASP) to both business users and the mass market of consumers, providing push email and mobile synchronization of calendar and address books. The service will be introduced in partnership with major mobile operators, initially in the Chinese market and will then expand on a worldwide basis.
The manufacturer will pre-install the Synchronica SyncML Clients on their smartphones and will also support mass market devices including mobile phones from other manufacturers. The manufacturer has enjoyed significant growth in a number of emerging markets and expects to ship more than 16 million devices in 2008.
Under the terms of the agreement, Synchronica will receive the greater of 20 percent of all of the revenues received by the manufacturer from its customers for the service or a minimum of USD 1 per active handset per year. Additionally, Synchronica will receive fees for custom development, deployment, and training.
This deal opens the door for Synchronica to access the rapidly growing Chinese mobile market and other developing mobile markets, such as Latin America and Africa. The Chinese market alone is expected to expand by over eleven percent annually from USD 20.7 billion in 2007 to USD 35.5 billion by 2011 (Frost & Sullivan, April 2008). China has the world's largest subscriber base, with more than 580 million mobile phone users and is home to China Mobile, the world's largest operator by number of subscribers.
Carsten Brinkschulte, CEO, said: "We are delighted to have been chosen by a leading Chinese mobile device manufacturer. This agreement is a further endorsement of both our cutting-edge technology and our long term strategy to take advantage of the exceptional opportunities for mobile email in emerging markets. The Chinese market is ideally suited for mass market mobile email, as 82 percent of the population lack web connections, and six out of ten people still don't own mobile phones, providing an opportunity for operators to make the mobile phone the primary form of accessing the internet and email. It offers massive potential for recurring and growing revenue streams for Synchronica."
About Mobile Gateway
Synchronica's Mobile Gateway provides carrier-grade push email and synchronization services for virtually all mass market feature phones and smartphones being used by subscribers today. It is based on the dominant open industry standards Push IMAP (LEMONADE) for mobile email and SyncML (OMA DS) for contact and calendar synchronization and works with the built-in email and synchronization clients found in more than 1.5 billion phones. The new email-to-SMS functionality expands its reach to virtually every phone in use today. Serving consumers and prosumers, Mobile Gateway includes back-end support for POP3 and IMAP mailboxes, connecting to popular services, such as AOL or Gmail. For business users, it provides a unique zero footprint architecture where users simply register their devices and instantly start to receive corporate email on their phone, without requiring additional connectors behind the firewall. Business mailboxes supported include Microsoft Exchange, Lotus Domino, and Sun Java System Communications Suite.
About Synchronica
Synchronica plc develops and markets industry-standard mobile email and synchronization solutions that work with the built-in email and synchronization clients of 1.5 billion mobile devices. The new email-to-SMS conversion brings mobile email to every mobile phone on the planet. Mobile operators, device manufacturers, and service providers in emerging and developed markets use Synchronica products to offer mobile email, PIM synchronization, and backup and restore services to their consumer and corporate customer base. Products include the push email and synchronization solution Mobile Gateway and the mass market device backup solution Mobile Backup. The headquarter is in England, the development center in Germany. With presences in the USA, Hong Kong, and Dubai. Synchronica plc is a public company traded on the AIM list of the London Stock Exchange (SYNC.LN). More information is available at www.synchronica.com
For more information, please contact:
Nicole Meissner
Chief Marketing Officer
Tel.: +44 1892 552 780
Mobile: +44 7977 256 412
Fax: +44 1892 552 721
nicole.meissner@synchronica.com


