Entel PCS Goes Live with Synchronica-based Push Email Service

Highlights:

• Entel PCS launches mass market, unlimited mobile email plan for USD 4.9
• Service promoted via ad campaign in major media and TV

GSMA Mobile World Congress, Barcelona, Hall 2, Stand 2J25, February 16, 2009. - Chilean operator Entel PCS has gone live with its affordable, mass market push email service based on Synchronica Mobile Gateway. Entel PCS launched its unlimited mobile email plan at a flat monthly rate of USD 4.9 on 19 January 2009, supported by a major media advertising campaign. The service allows Chilean consumers and prosumers to experience an email service on their existing handsets, obviating the need to upgrade to a smartphone.

Entel PCS has a 43.4 percent market share of the mobile market in Chile [1] and almost six million subscribers. Synchronica's push email and synchronization solution provides Entel PCS with an addictive value-added service that should increase overall subscriber revenues and improve customer loyalty.

Rodrigo Baudrand, Business Solutions Manager at Entel PCS comments: "In today's climate, being able to offer subscribers a low-cost mobile email service that works on existing handsets makes commercial sense. Synchronica Mobile Gateway fits our business model perfectly and is already proving that it can help to reduce churn rates and raise average revenue per user (ARPU)."

Carsten Brinkschulte, CEO of Synchronica, adds: "Synchronica Mobile Gateway provides Entel PCS with an affordable, addictive and churn-busting mobile email solution for the mass market in Chile. The service, priced at just USD 4.9 a month, signals a radical departure from the expensive solutions targeted at senior executives, yet offers a similar customer experience."

Prospective customers can sign up sending the word FULL via text message to 4444 or by visiting the Entel PCS web site, www.entelpcs.cl. Entel offers the first 30 days as a free trial to increase the take-up rate of the service.

According to a recent report by IE Market Research [2], the level of wireless penetration in Chile will continue increasing to reach 103.2 percent during 2010. This will be the second highest wireless penetration level in Latin America after Argentina (108.9 percent during 2010). The number of total subscribers in Chile will increase from a projected 15.8 million to 17.7 million in the forecast period, 2008-2010.

[1] Source: IDC / Entel, September 2008
[2] Source: Research and Markets 2008: 2Q08 Chile Mobile Forecast, 2008-2010

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About Entel PCS

With almost six million subscribers, Entel PCS leads the main financial, brand, and service indicators in Chile and was awarded with the Frost & Sullivan prize for the Best Mobile Service Provider 2007 in Latin America. Entel PCS is part of Empresa Nacional de Telecomunicaciones S.A., the largest telecommunication company in Chile that provides mobile, data and IT, and internet services, local and long-distance telephony services (together with related services). Entel also has operations in Perú and is listed on the Chilean stock exchange (Bolsa de Comercio de Santiago) under the ticker symbol ENTEL. Its headquarters are located in Santiago, Chile. More information is available at www.entelpcs.cl

About Mobile Gateway

Synchronica's Mobile Gateway 4.0 provides push email and synchronization to consumers and business users on any handset without requiring additional client software. The multi-protocol solution combines industry-standard LEMONADE and OMA EMN push email with Email to SMS, WAP Push, and Email to MMS to provide the best possible user experience from high-end smartphones to entry-level devices. Address book and calendar synchronization using SyncML completes the service offering for business users, as well as consumers. Serving consumers and prosumers, Mobile Gateway includes back-end support for POP3 and IMAP mailboxes, connecting to popular services, such as AOL or Gmail. Business mailboxes supported include Microsoft Exchange, IBM Lotus Domino, and Sun Java Communications Suite. Realtime RSS feeds connect users to newsfeeds and deliver social networking updates.

About Synchronica

Synchronica plc develops and markets mobile email and synchronization solutions for mobile operators and device manufacturers. Products include the award-winning push email and synchronization solution Mobile Gateway and the device backup solution Mobile Backup. Based on industry standards, Synchronica can reach the built-in email and synchronization clients of more than two billion mobile devices on the market today. Service providers in emerging and developed markets use Synchronica's products to offer mobile email, PIM synchronization, and backup and restore services to consumer and business subscribers.

Headquartered in England, Synchronica has a development center in Germany and presences in the USA, Hong Kong, and Dubai. Synchronica plc is a public company traded on the AIM list of the London Stock Exchange (SYNC.LN). More information is available at www.synchronica.com

For more information, please contact:

Nicole Meissner
Chief Marketing Officer
Tel.: +44 1892 552 780
Mobile: +44 7977 256 412
Fax: +44 1892 552 721
nicole.meissner@synchronica.com