Regulatory News Service


RNS Number:0821G
Synchronica PLC
22 October 2007

                                        
  Synchronica Products Win Mobile Gold Star Awards for Mobile Operator Products                                       
                                       
            Synchronization and MDM software vendor sweeps the board
          with awards in six categories of Mobile Village Awards 2007


Tunbridge Wells, UK, 22 October, 2007 - Synchronica, a leading vendor of mobile
synchronization and mobile device management software, today announced that it
has won a Gold Mobile Star AwardTM for both of its products from MobileVillage
(R), the 14-year leader in mobile market development and mobile technology news
services.

The annual Mobile Star AwardsTM aim to honour and promote the best companies,
mobile and wireless products and deployments and technology leaders. Winners are
chosen by technology executives, mobile professionals, IT managers, developers,
and top technology journalists.

Synchronica has been recognized in six categories:

  • Both of Synchronica's products, Mobile Gateway and Mobile Manager, were
    awarded Gold Stars for over the air synchronization and device management in
    the mobile operator software category.

  • Synchronica Mobile Manager was awarded a Silver Star for Mobile Backup
    and Recovery in the Enterprise Software category.

  • Two Bright Stars were awarded to Synchronica Mobile Gateway for
    Enterprise Mobile Communications and for Enterprise Mobile Middleware,
    highlighting the fact that Mobile Gateway provides push email, calendar,
    contact, tasks and notes synchronization without requiring any software to
    be installed behind the corporate firewall, or on the mobile device. The
    award for Enterprise Mobile Communications recognizes the fact that
    Synchronica Mobile Gateway supports the widest range of mobile devices in
    use today, untethering enterprises from expensive proprietary devices.

  • On the device management side, Synchronica Mobile Manager was also
    awarded a Bright Star for Enterprise Mobile Device Management, in
    recognition of its ability to ease the central management, security and OTA
    updating of Smartphones in the corporate environment, allowing IT manages to
    ensure that corporate data held on employees' phones is protected.

  • In recognition of his championing of open mobile industry standards
    (SyncML, IMAP IDLE and OMA EMN), which bring industry-leading
    synchronization and mobile device management services to the widest range of
    feature phones and Smartphones on the market, Synchronica CEO, Carsten
    Brinkschulte, was voted as a Visionary in the Enterprise Mobile Software
    category, gaining him a Bright Star award.

"With more enterprise and consumer users of wireless technology than ever
before, there is a natural desire for people to evaluate the abundance of mobile
solutions that are available to them." says MobileVillage Editor Gary Thayer.
"This year almost 2,000 MobileVillage readers cast their votes for the best
mobile and wireless solutions on the market. Our readers have a great knowledge
and experience of using mobile products and we congratulate the winners on
gaining the votes of real end users."

Carsten Brinkschulte, Synchronica CEO, said: "We believe that by supporting open
mobile standards, we can open up mobile email and PIM synchronization to the
majority of mobile phone owners and deliver enormous benefit to both enterprise
and consumer markets, yielding additional mobile data revenues for operators and
service providers."

"On the device management side, we believe that OTA back-up and restore services
may be the first mobile data application beyond SMS which will be successful in
the mass-market. We also predict enormous growth in consumer mobile email as
open standards enable such services on a wider range of devices. We are
delighted that both Synchronica's products have been awarded a Gold Star by
Mobile Village, as this endorses our strategy of supporting standards that bring
these high end services to low cost phones."


For more information, please contact:

Nicole Meissner, CMO
Synchronica plc
Tel.:   +44 1892 552 780
Mobile: +44 7977 256 412
nicole.meissner@synchronica.com


About Synchronica Mobile Manager

Synchronica's Mobile Manager Backup & Restore module is based entirely on the
dominant industry standard SyncML/OMA DS supported by the majority of feature
phones and Smartphones from all leading vendors. Unlike other solutions, it does
not require a client to be installed on the device, but instead uses the
built-in SyncML client of the device. Since it does not require an additional
client, it works with mass-market feature phones - a clear requirement for a
successful product introduction in the consumer market.

Mobile Manager's Enterprise module can also be used in the enterprise
environment for OTA management, update and security of business phones, with a
vital remote lock and wipe facility to remove corporate data from phones that
are lost, stolen or decommissioned.

About Synchronica Mobile Gateway

Synchronica Mobile Gateway provides carrier-grade scalability and supports open
industry standards including SyncML (OMA DS) for optimized synchronization of
calendar, contacts and notes to more than 1.5 billion SyncML compatible mobile
phones and Smartphones on the market.

For optimized mobile push email, Synchronica Mobile Gateway 3.0 also supports
OMA EMN and IMAP IDLE protocols, enabling operators and service providers to
deliver email to the widest range of mobile phones on the market, for mass
market and business use. Mobile Gateway provides back end support for POP3 and
IMAP and connects to consumer mail services including AOL and Google Mail. For
business users, it includes in-built support for Microsoft Exchange, Lotus
Domino and Sun Java Enterprise System, thus synchronizing with the majority of
business email systems. The beauty of Mobile Gateway is that it does not require
any software to be installed on the phone, or connectors to be installed behind
the corporate firewall. This unique "zero footprint" architecture makes Mobile
Gateway extremely attractive to operators and service providers catering to the
needs of the business sector.

This year's Mobile Star Awards winners are posted online at 
www.mobilevillage.com/awards.htm.

About Synchronica

Synchronica plc develops and markets synchronization and device management
solutions for mobile operators, device manufacturers, and enterprises. Its
product portfolio ranges from data synchronization (DS) to device management
(DM) and firmware update over the air (FOTA). Products include the mobile device
management suite Mobile Manager and the Push Email and synchronization solution
Mobile Gateway. Headquartered in the UK with a development center in Berlin, and
offices in Hong Kong and Dubai Synchronica plc is a public company listed on the
London Stock Exchange (SYNC.LN). More information is available at
www.synchronica.com

About MobileVillage(R)

Founded in 1993, MobileVillage is a market and solution development company
dedicated to advancing mobile and wireless enterprise computing in a wide range
of industries. MobileVillage accomplishes this by fostering education and
alliances through "Best of Breed" solution identification, event partnerships,
an online industry directory, industry job postings, daily online news, its
widely respected Go Mobile(R) newsletter, a Mobile MentorsTM program, and
popular annual Mobile Star AwardsTM program. Visit MobileVillage online at
www.mobilevillage.com.


    2007 Synchronica. All rights reserved. Mobile Gateway is a trademarks or
   registered trademarks of Synchronica. MobileVillage(R) and the Mobile Star
  AwardsTM are trademarks or registered trademarks of MobileVillage / PDA Inc.
                                        
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