Data Insurance for Consumers: Backup Your Life!

Synchronica's Mobile Backup insures against the loss of data stored on mobile phones. Subscribers value the data residing on their phone (contact details, SMS messages, and calendar entries) higher than the device itself. A service that ensures the return of lost data is becoming increasingly valuable.

Losing or upgrading a phone need not be a disaster when the data can be restored. Mobile Backup's intuitive, easy to use interface means that contacts and other data can be stored simply and securely - and then, when disaster seems to strike, Mobile Backup will save the day! Think of it as an insurance policy for social networks.

Operators and service providers can generate revenues, reduce churn, and maintain ARPU by offering a backup and restore service. The service is available for the majority of phones in the market today.

Mobile Backup enables operators and service providers to protect their users from harm and hassles that go with losing or upgrading a phone. It minimizes setup for users, provides single-click backups for their data, and addresses the threats of data loss that accompany a lost, stolen, or upgraded device.

Mobile Backup provides an easy to use interface for users to setup the service, automatically configure their devices, and restore data when needed. Users can signup for the service, using the internet, a WAP interface, or by sending an SMS. Scheduled and ongoing backups are simply managed through the device or the web interface.

The handiness of mobile devices can also put them at risk, being liable to loss or theft. And, let's face it, when a device goes missing, it is the data that is missed, not the phone. Users value the social and business networks contained in their phones. They are willing to pay to insure these networks.

Mobile Backup can generate additional revenues for mobile operators and service providers as a value-added service for subscribers. Providing an essential insurance application that enhances users' mobile experiences also reduces churn.

When a phone goes missing, ARPU is maintained because users can easily restore contacts to a new device and need contacts in order to make voice calls and send data traffic.